Step 1: Take one pouch and roll it in between your fingers to soften and loosen the contents.

Step 2: With your forefinger and thumb, gently place the pouch in between your top lip and the gum, just off to the side of the front teeth. Try to get it as far up as it will comfortably go so that it is not sitting on your teeth. Your bottom lip is fine too, whatever feels comfortable. Tip: You can make any final adjustments with your tongue.

Step 3: As the nicotine releases you should slowly begin to feel a tingling, hot sensation. (This may feel quite intense at first, but will decrease as you get used to the pouches). Shortly afterwards you should feel the nicotine ‘buzz’.

Step 4: Keep the pouches between your gum and lip for between 5 minutes and 60 minutes. Once the hour is up or when you feel that your cravings have been satisfied, throw the pouch away responsibly. Tip: you can keep used pouches in a compartment in the lid of the tin.